• Industry: Technology
  • Project Brief: As part of a series of Dynamic Illustrations, AlphGen wanted to provide a tool to explain the advantages of using the Astute licensing platform. We wrote the story along the lines of putting your budget in a casino and hoping for the best if you DIDN'T use this platform. Enterprise software licensing doesn't so much suffer from 'Project Creep' and PROJECT JUMPS! if it is not kept under strict control. We successfully got that message across and both AlphaGen, the distributor, and Astute, are very happy with the result.
  • Customer: AlphaGen
  • Project Year: 2018