Why Explainer Videos will make you a hero

Dynamic Illustrations, our brand of whiteboard animation explainer videos will show everyone that you can think outside the box and deliver your message is a succinct and clear way, engaging your audience along the way.

Our experience of the world is perceived as'

83% with our sense of sight

Hearing ranks next at 11%

Smell is 3%

(Except if you're a dog)

Touch is just 2%

Taste is only 1%

For you as a marketeer

Whether that is your title or not, as everyone in your business should be, this might give a hint as to why video is the best medium for engaging and converting audiences to customers.

It gives us a visual scene that becomes an experience in a way that text never can.

It’s true that video marketing is an art

It takes time and skill to do it right
To craft a piece that truly engages viewers.

But it’s also a science.

Humans connect with the medium in a way that marketers need to understand; then we’ll be able to better understand our audience and better achieve our goals.

VIEW EXAMPLES

Here’s what you need to know about the science of video:

Video is visually stimulating

Videos are 12 times more likely to be watched than text is to be read. That’s in part because the movement is known to grab attention.

A Whiteboard Animation is 40% more compelling than a standard video.

A Dynamic Illustration is the most compelling way to deliver your message.

Video is the best way to deliver your message.

You only have one shot to make an impression and a Dynamic Illustration will grab your customer attention and keep them there.

Once they start watching a whiteboard animation it's hard to stop – they want to see how the illustration progresses.

That’s why Dynamic Illustrations are the most effective explainer video available to your business.

Paying attention to motion is a skill that humans have always used to survive; it’s part of our DNA.

We pay attention to visuals quickly, too: humans get the sense of a visual scene in less than 1/10 of a second.

Engaging emotions helps target a message, so let us be your guide and find the best ways to tie your message in at the emotional level needed to get your concepts across.