Dynamic Illustrations is our brand of whiteboard animation explainer videos, which are the most engaging promotional videos available.
Our experience of the world is perceived 83% with our sense of sight. Hearing ranks next at 11%, and smell, touch, and taste rank 3%, 2%, and 1% respectively. (If you’re a dog reading this, then we apologise for not communicating in the scent of bacon.)
For marketers, this might give a hint as to why video is the best medium for engaging and converting audiences to customers.
It gives us a visual scene that becomes an experience in a way that text never can.
It’s true that video marketing is an art; it takes time and skill to do it right, and to craft a piece that truly engages viewers.
But it’s also a science. Humans connect with the medium in a way that marketers need to understand; then we’ll be able to better understand our audience, and better achieve our goals.
Here’s what you need to know about the science of video:
Videos are 12 times more likely to be watched than text is to be read. That’s in part because movement is known to grab attention.
A Whiteboard Animation is 40% more compelling than a standard video.
Video is the best way to deliver your message. You only have one shot to make an impression and a Dynamic Illustration will grab your customer attention and keep them there.
Once they start watching a whiteboard animation it's hard to stop – they want to see how the illustration progresses. That’s why Dynamic Illustrations are the most effective explainer video available to your business.
Paying attention to motion is a skill that humans have always used to survive; it’s part of our DNA.
We pay attention to visuals quickly, too: humans get the sense of a visual scene in less than 1/10 of a second. Engaging emotions helps target a message, so depend on experts to find the best ways to tie your message in at the emotional level needed to get your concepts across.
The strongest asset that a whiteboard animated cartoon has; is the capacity to accentuate emotion.
Imagine how long it would take to describe a scene in text and you’ll see what we mean.